John Ragland Resume

Skills

Data and Analytical Skills: Market Research & Consumer Insights,SEO & GEO Strategy, Analytics Tools
Communication and Influence Skills: Communication & Presentation Skills, Public Relations & Corporate Communications
Modern Marketing Skills (High-Level): Digital Marketing Strategy, Brand Storytelling
AI & Data-Driven Marketing: Chatgpt, Midjouney, Chatbase.io, Gemini, Microsoft Copilot, github Copilot

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Acrobat, Figma, Corel Draw
Skills: Graphic Design, Video Editing, Social Media Marketing, Content Creation
Other: SEO, SEM, Google Analytics, Photography, Ubersuggest

Researched SEO and SEM strategies to improve website visibility and search engine rankings
Promoted good Accessiblity practices to ensure all users can access and use the website
Managed a team of direct reports, marketing agency, printing agencies, and video production firm to develop and implement marketing materials and campaigns: Videos page Endicott Videos, Literature page Endicott Literature
Created and Maintained annual company price lists that are used by the sales team and distribuotors
Designed created sample boards, brochures, flyers, and other marketing materials to promote the company and its products.
Photographed individual brick, color corrected the images and created a template to place each individual brick in format to be used on the website: Colors Pages Endicott Colors
Headed the company's social media presence, creating and scheduling posts, engaging with followers, managed firms and others that provided content, and analyzing performance metrics: Endicott LinkedIn, Endicott Instagram, Endicott Facebook
Worked with Architextures to create and promote a custom texture library for the company's products, allowing users to easily access and use the colors and textures in their projects using an Endicott branded application: Endicott Visualizer

Research new methods and technologies to improve website performance and user experience
Developed and maintained a new dynamic company website using Nextjs, Bootstrap, JSON, and SSR (Server Side Rendering) to ensure fast loading times and improved SEO
Maintained previous company wegsite using PHP, HTML, CSS, Javascript, AngularJS, JQuery, and JSON
Proposed and implemented SEO strategies to improve website visibility and search engine rankings
Proposes and implemented Accessibility strategies to improve website usability for all users
Created artwork and graphics for the website, including product images, banners, and icons
Finalized and deployed the website to a production environment, ensuring all features and functionality were working as intended

Create advertisments, brochures, flyers, and other marketing materials to promote the company and its products
Website design and development using HTMl, CSS

Created Operator and Parts Manuals for various products using Adobe InDesign, Adobe Acrobat, Corel Draw, and Microsoft Word
Created images and graphics for the manuals

Designed trailers, and fork trucks, and maintained engineering drawings and schematics using Autodesk Autocad, and Pro-Engineer
Created animations of designs using C code lanuguages for demonstarations.